Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, a
<i>
<b>Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! </b>
</i> <br /> Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? <i>
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<i>Partnering with the Frenemy</i>
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</i> answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread
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